Award Winning XPS + ALIENWARE Gamespot Takeover

www.christiaan.ca/projects/256…

Back in late 2007, early 2008, I created artwork for an award winning campaign promoting Dell's XPS and Alienware machines. The above image is just a sample of part one of a five part website takeover campaign that broke records for everyone involved!

www.awardshowcase.net/dell/

www.iacaward.org/iac/winner.as…

"The results not only met our targets, but completely shattered metrics for previous ads on the GameSpot site, including a 9X click-thru increase, 60% drop in cost-per-click and a 3X sales increase for Alienware systems. And that was just for the first week. Overall, we entertained the audience with an innovative, story-driven ad, while enticing them to visit Dell.com/gaming, where they could learn more about the high-end gaming products available to them from Dell and Alienware."